Insist on the highest standards Leaders lead by example by having relentlessly high standards—many people may think these standards are unreasonably high. High ethical standards are the foundation of trust. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed. Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.
Leaders lead by example by having relentlessly high standards—many people may think these standards are unreasonably high. High ethical standards are the foundation of trust. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed. Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.
Invent & simplify Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.“ They decompose complex problems based on first principles thinking to innovate. As we do new things, we accept that we may be misunderstood for long periods of time.
Extreme owners Leaders are “extreme owners.” They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company beyond just their own team. They never say “that’s not my job,” and they are responsible for not just those tasks which they directly control, but for all those that affect whether or not their mission is successful.
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.“ They decompose complex problems based on first principles thinking to innovate. As we do new things, we accept that we may be misunderstood for long periods of time.
Leaders are “extreme owners.” They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company beyond just their own team. They never say “that’s not my job,” and they are responsible for not just those tasks which they directly control, but for all those that affect whether or not their mission is successful.
Hire & develop the best Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development, such as career choice.
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development, such as career choice.
Have backbone, disagree & commit Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion but motivate teams to seek truth.
Customer obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over true customer benefits and avoid wishful thinking about possible customer value.
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资料来源：企业官网公司介绍页面（复核日期：2026-10-29）。